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Jump Events Archives

July 2008 June 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 October 2006 September 2006 August 2006 June 2006 October 2005 September 2005 August 2005 June 2005 May 2005 April 2005 December 2004

There's an emerging discipline out there that's focused on growth and innovation, and Jumpsters are psyched to be a part of that conversation. We often participate in interesting conferences and seminars that help to move the practice forward. Want to be part of the conversation? Here are some of the upcoming events that we're participating in.

Whats Happenin'...

A Meeting of Jump's Minds

Jumpsters constantly come up with great ideas that they share with the rest of the world and our clients. At 6 p.m. on July 8, we're going to collect all of those thoughts in one place, as Jumpsters share their top thoughts on critical issues. Alan Van Pelt will share his thoughts on the implications behavioral economics has on product development. Conrad Wai and Pete Mortensen will present seven strategies for building individual trust on the Web. If you're interested in attending, please RSVP.

The Open Empathy Organization

Jump Managing Associate Dev Patnaik will deliver a keynote at the Synergy, the Design Management Institute's International Brand Conference, June 11-13 in Cincinnati. Dev will talk at 11:30 a.m. on Friday, June 13, about the subject that has occupied his mind the most over the last few years: empathy and its ability to deliver growth. In a wide-ranging and powerful presentation, he shows how open empathy organizations stay ahead of the competition and create new value year-after-year. We'll see you there!
Get the details.

Creating Retail Experiences that are Just for Me - And My Family

Sarah Rottenberg, directing associate at Jump, examines how to meet competing needs in an all-new presentation for the In-Store Marketing Institute Summit. She shows how to create retail environments, products and experience that simultaneously meet the needs of both parents and their children. Drawing on examples from IKEA, Apple, Puma shoes, Commerce Bank and Target, Sarah will detail methods for identifying differing needs, best practices for crafting a dual-purpose experience, and principles to follow when addressing multiple needs in a retail environments, packaging and product design.

Paris in the spring time.

Ah, Paris. City of love - and Jump. No less than three Jumpsters are giving presentations at the International DMI Education Conference in the City of Lights April 14 and 15. Say Bonjour to them, won't you?

In partnership with Hewlett-Packard client Debbie Mrazek, Jump’s Katherine Wakid will present the design metrics system that the companies have created in collaboration over the course of two years.

Lauren Pollak will smash “The Myths of Service Innovation” and share lessons learned from a new business services innovation project to outline a new methodology for service creation.

Alan Van Pelt will provide insights on how behavioral economics can help to explain many common errors made in the product development process, while providing potential remedies for design managers.

JumpTalk 11: Why Do Designers Always Get Strategy Wrong?

Are designers up to the strategic challenges they're being called upon to solve? Bill Burnett, executive director of Stanford's design program, will discuss where design and strategy are heading in a lively talk that will start to piece apart the hype and buzz that have followed in the wake of design and innovation over the last several years. The talk will begin promptly at 7 p.m. at Jumpspace San Mateo, 101 S. Ellsworth Ave. Ste. 600. Please enter via the elevator in the parking garage below and head to the sixth floor. Space is limited, but we do have room for outside visitors interested. Please RSVP to jumptalk@jumpassociates.com. See you there!

Hello, Tomorrow.

At the South by Southwest Festival, Jump's Alonzo Canada joins Helen Walters of BusinessWeek, frog design's David Merkoski, and Johanna Blakley of the Norman Lear Center for the panel "Does Tomorrow's World Need Designers?" Our take? Of course it will - but their work might look very different.

Welcome to What's Next in Marketing

The nature of marketing is changing - we all know it. But how is it changing, and what does that mean to CMOs charged with delivering growth? Jump Managing Associate Dev Patnaik shares his thoughts on these questions and more on Feb. 5 during the keynote panel "The Next Frontier: Marketing 2.0" at Red Herring CMO 2008. We look forward to seeing you in San Diego!

Get the full details!

Clynton Taylor Will Lead American Marketing Association Roundtables

Senior Associate Clynton Taylor of Jump has been named manager of the Silicon Valley American Marketing Association's Market Research Morning Forum. The monthly session will bring together leading research thinkers in the Bay Area to discuss best practices, share triumphs, and get inspired by guest speakers. Clynton is a long-time project lead at Jump with considerable expertise in connecting ethnographic research to design and strategy for retail, broadcasting, consumer packaged goods, and food companies. Prior to joining Jump, he founded Burlingame social research firm Gestalt.

Systems, Cities, and Sustainable Mobility

The call to create a more sustainable world will affect every company before long, and the solutions to this this universal challenge will look very different. It will require very different capabilities to create a more local food chain than it will to design products that are easier to re-use and recycle than it will to create more efficient transportation technologies. Art Center College of Design has chosen to focus its considerable energies on mobility and the design of the places that we live. For the second consecutive year, Jump will lead and facilitate the prestigious Art Center Conference "Systems, Cities, and Sustainable Mobility," which will bring together leading thinkers in design, sustainability and business to navigate the future of our communities. Jump Principal Udaya Patnaik will facilitate and host the event with Art Center's Dave Muyres on Feb. 6 and 7. Peter Schwartz, the father of scenario planning and natural capitalism, will keynote the two-day conference. Jump's Joy Liu and Jonathan Gabrio will lead break-out sessions and provide our signature style of live visual recording. Read all about it!

Extending Harley-Davidson's Brand Community

Great brands have a following, a pack of loyal fans who follow a company through thick and thin. Nike, Harley-Davidson, Virgin - each company has its particular pack of devotees. The Marketing Science Institute is hosting a conference at Boston University to understand the complexities of brand community through the eyes of the world's leading experts in the field.

Brand-new Jumpster - and former Harley-Davidson VP of Enthusiast Services - Lara Lee is keynoting the event. She'll present the highlights of a project between Harley and Jump to understand, prioritize and create a plan for launching new kinds of community activities and community roles to expand and strengthen the Harley brand.

Read all about it.

JumpTalk 9: Look Who's Talking Now?

Our year-ending JumpTalker is Rob Bailey, founder and CEO of Lotus Vodka, a San Francisco-based spiriter focused on functional, benefits-based drinks. Their offerings include vitamin-infused and hangover-fighting White Lotus and energy-enhancing Blue Lotus. On Dec. 6, he'll tell us the brand's story,and then lead a tasting in the Jump Café. It all goes down at 6:30 p.m. (hard start to the talk) and continues until 8:30 on December 6. Space is limited so, RSVP soon to be included!

Avoiding the Prisoner's Dilemma of the Web

The growth of the Internet has changed more about ordinary life than just any event over the last 15 years. Many people now have trouble remembering what life was like before the Web. So why is it so hard to trust other people on the Internet? And how can we increase Internet security while bringing individuals closest together? Pete Mortensen and Conrad Wai of Jump will speak about how to avoid the "Prisoner's Dilemma of the Web" at the Designing User Experience: DUX 2007 conference at Chicago's Hotel Intercontinental on Wed. Oct. 7. Be sure to say, hi if you happen to be in the neighborhood. The paper on which their presentation is based will be available as a download following the conference.

JumpTalk 8: Building Brand 2.0

Journalists, business analysts and consultants the world over have proclaimed that the Internet phenomena of Web 2.0 and social media have changed everything. That's fine, but what does it mean to companies? Mosoci founder and social media expert Stuart Henshall, our eighth guest JumpTalker, will unpack the parts and pieces of the strategic implications of Brand 2.0 on Oct. 24 at 6:30 p.m. at GBN - Global Business Network, Henshall led scenario and futures projects in telecommunications, biotechnology and consumer products. As VP and General Manager he spent 20 years around the world. A reception with wine and hors d’oeuvre will follow. Space for the event is limited, so please RSVP.
Get the details.

Big Needs, Big Solutions

Connecting '07, the IDSA/ICSID Congress in San Francisco Oct. 17-20, will be a design event unlike any seen in the United States in the last 20 years. Designers from around the world will converge on Nob Hill to network, share ideas and learn. Sharing a very different side of design, Jump Managing Associate Dev Patnaik will present our vision of what designers can do to change the world for the better. Dev will take things up a level at 2 p.m. Friday, Oct. 19 in the Tonga Room at the Fairmont Hotel. A happy hour reception will follow at 3 p.m., so come visit to see the world through different eyes and have a fun conversation right after. Visit the Conference Website.

New Ways to Collaborate

Jump's Mark Dawson will co-present at the EPIC 2007 conference with HP's Peter Wyatt-Brandenburg, about the unique collaboration they enjoyed on a recent project between our companies. It should be a fascinating conversation, and space for the Oct. 4 presentation is likely to be limited. Be sure to say hi if you'll be with us at the Keystone Resort in Colorado for EPIC! Visit the conference website.

JumpTalk 7: Redesigning the MBA

No school has generated as much excitement in the world of design and innovation over the last few years as Toronto's Rotman School of Management. Heather Fraser directs the school's design initiative, as well as Designworks, a collaborative laboratory that solves business problems for corporations. Heather will be the lucky seventh JumpTalker on Sept. 26 at 6:30 p.m. As a special treat, she's bringing in a pool of the most promising Rotman MBAs to the Bay Area to audit the West Coast scene firsthand. A networking reception with wine and hors d'oeuvres will follow. Space will be extremely limited for this very special JumpTalk, so e-mail Pete as soon as possible to reserve a spot!

JumpTalk 6: Busier Than Ever

Most of us know that a growing number of interests compete for our attention these days. In a JumpTalk on Thursday, August 23, we'll see just how bad it's gotten. Prof. Chuck Darrah of San Jose State University's Anthropology department chronicled the phenomenon in Busier Than Ever: Why American Families Can't Slow Down, a study of 14 Bay Area families caught in the excesses of 21st Century Life. On the 23rd, Chuck will show us what these excesses mean for all of us -- and what we need to do about them. We have limited space for outside guests, so please write Pete if you would like to participate.

How Hargadon Happens

Our new speaking series, JumpTalk, has exposed Jumpsters and our guests to a wide variety of fascinating folks, from visionary developer Keith Rogal to the visions of the future presented by Bill Cockayne and Alexander Manu. The series continues at 5:30 p.m. July 19 as we welcome Andy Hargadon, author of "How Breakthroughs Happen" and director of UC Davis's Center for Entrepreneurship. Prior to his academic appointment, he was a product designer for IDEO and Apple. Andy plans to share his methods for designing new businesses in what promises to be a though-provoking evening. Please contact Pete if you would like to attend.

From Toronto to San Mateo

The next JumpTalk will take our speaking series international at 5:30 p.m. on June 20 as we welcome Alexander Manu, founder of Toronto's Beal Institute for Strategic Creativity to JumpSpace San Mateo. In April, Alex hosted Dev Patnaik, Alonzo Canada, and Pete Mortensen in Canada, and now he's visiting us at our home base to share his latest thoughts on methods for innovation that allow companies to stop playing the games of their competitors and create defensible strategic advantage. Manu is the author of the books: "The Imagination Challenge: Points of Departure for Strategic Creativity and Innovation," 2006, "ToolToys: Tools with an Element of Play", 1995, and "The Big Idea of Design," 1999. Alex is a Professor at Ontario College of Art and Design and teaches "Strategic Foresight for Pre-Competitive Innovation" at the Rotman School of Management in Toronto. JumpTalks are open to members of the public, but we do ask that you RSVP, so send Pete a note if you would like to attend. See you there!

A Jump-side Chat With the Carneros Inn King

Our next JumpTalk speaker, Keith Rogal, has vision. Where everyone else, including the zoning board of Napa County, saw a trailer park, Keith saw the opportunity to create the Carneros Inn, a humble resort with a worldwide reputation. It's also the home of Jump Offsite, our annual get-together for leaders of innovation. On Wednesday, May 16, Keith will visit Jump to share his story and talk about the opportunities he sees for his next big project - the Napa Pipe factory site. The lecture gets started at 5:30 p.m. at JumpSpace San Mateo. Contact Pete to be a part of what promises to be a memorable evening.

Persuasive Technologies Should Be Boring

Conrad Wai and Pete Mortensen will present their new white paper, "Persuasive Technologies Should Be Boring," at Persuasive 07 at Stanford University. The paper examines the barriers to adoption presented by technologies that seek to change the way people act. Not too surprisingly, design can smooth these barriers by couching the potentially bizarre in the familiar.

Andy's Talk is Getting Moved...

Our new speaking series, JumpTalk, has greeted the new year with a bang. Both Sara Beckman and Bill Cockayne delivered insightful, contrarian and altogether delightful presentations, and we Jumpsters have held up our end of the bargain with engaged and occasionally outrageous questions. And we're about to take the conversation up a notch. Andy Hargadon, author of "How Breakthroughs Happen" and director of UC Davis's Center for Entrepreneurship, will hit the Space some time in the near future. Due to a last-minute change, we'll be rescheduling Andy's visit to Jump. Watch this space for updates.

Jump To The Great White North: We'll Take Toronto

April might be the cruelest month, but sometimes it's not so bad. This year, for example, April will bring Dev Patnaik and Alonzo Canada to the University of Toronto's Rotman School of Management. The fun begins at 9:30 a.m. Thursday, April 5, as Alonzo leads members of the Beal Institute of Strategic Creativity, Rotman MBAs, designers and business leaders through a workshop on designing for technology adoption. Space is limited, so contact Heather soon if you would like to attend. Dev will tag into the ring at 5:30 that afternoon for his presentation "New Opportunity Development" at Rotman's Fleck Auditorium for the school's prestigious Design Thinking Speaker Series. Tickets for folks not affiliated with Rotman are available here. We'd love to hang out if you're going to be in Toronto in early April - just drop Pete a line.

Jump Symposium 2: Jump Symposiumer

In our work with clients, the roadmaps and roll-out plans help them to navigate the dark waters of innovation. We give them a guide for years of growth efforts that play to their strengths. But sometimes, mapping the next five years isn't enough. Instead, painting a picture of the world as it might exist in 25 or even 50 years can provide strategic direction for today, tomorrow and the far future. On March 15, Jump welcomes Bill Cockayne, director of the Stanford Center for Strategic Foresight as the second speaker in our brand-new Jump Symposia speaker series. He'll talk about the challenges he's faced in trying to merge foresight and design -- and what he's learned along the way. He'll start talking at 5:30 in the afternoon, and we'll all keep the conversation going until around 7. Interested? E-mail Pete. See you there!

Jump Symposia Launch February 15 -- Nothing Will Be the Same

We at Jump are delighted to announce that Sara L. Beckman, Co-Director of Cal-Berkeley's Management of Technology Program, will kick off Jump's brand new speaker series. We call 'em Jump Symposia, and we hope you will, too.

The fun starts February 15 at 5:30 p.m. in JumpSpace San Mateo, and seating is limited, so send Pete a note soon if you'd like to attend. We'll be going at least monthly from there, so stay tuned for upcoming announcements!

Sara will engage Jump in a provocative discussion about the challenges of integrating operations with innovation. Sara has deep experience in both (she's got an industrial engineering Ph.D. and serves on the board of the Corporate Design Foundation!), which feeds her unique view of the seemingly opposed disciplines.

We're going to hone a manifesto that night. We don't know what it looks like or what it will be called. But we're going to shape the discourse together. We hope you'll join us.

Design Connections

Udaya Patnaik unpacks the role of design in the U.S. economy at "Design Connections," a Feb. 12 conference at House of Sweden in Washington D.C. Here's the top line: Americans aren't into aesthetics -- they crave design that's part of a larger narrative. Think Starbucks. Think Apple. Think Growth. He's also moderating the event, which features speakers from Volvo, Electrolux, Coca-Cola and NASA. Get the details.

Designing Sustainable Mobility

Jump has partnered with Pasadena's Art Center College of Design to create "Designing Sustainable Mobility," a major summit examining the future of transportation. Udaya Patnaik facilitates the two-day conference on Feb. 7 and 8, alongside leading lights of alternative transportation Robert F. Kennedy, Jr., Ed Begley, Jr. and Dean Kamen. Get the details.

Black Creativity 2007: Designs For Life

Roxann Stafford is featured in the Chicago Museum of Science and Industry exhibit "Black Creativity 2007: Designs For Life." Roxann's work with Michael Champlin, Christina Hsiao and Richard Shin on "Plotssibilities," a game prototype to help young learners write their own stories, is on display at the museum Jan. 12 to Feb. 20, 2007. Get the details.

ROI: The Innovation Equation

Dev Patnaik will present at the Industrial Designers Society of America's ROI: The Innovation Equation conference in New York on Dec. 7. The conference will explore methods for measuring the impact of design and innovation efforts on companies' growth. Dev will dive into how Jump's work in design and innovation metrics are helping people understand their development processes in a new way.
Get the details.

Net Impact 2006: Design for Positive Social Change

Udaya Patnaik will lead a panel on Oct. 29, 2006 at the 2006 Net Impact Conference, an annual gathering of professionals and MBAs with a view toward positive social, environmental and economic change.

Joining Udaya at the event, hosted by Northwestern University's Kellogg Graduate School of Management, are HP Customer Experience Architect Steve Sato, IIT Institute of Design Research Lead Anjali Kelkar and Business Week Design Editor Jessi Hempel to discuss design's role as the bridge between profits and positive social change.

Get the details.

ETRIA Conference: TRIZ Future 2006

Alan Van Pelt and Jono Hey of Jump will present a paper they co-authored at the TRIZ Future 2006 conference, scheduled for Oct. 9-11 in Kortrijk, Belgium. The paper examines two very different approaches to product development: TRIZ, which describes highly systematic approaches to technology innovation, and Human Centered Design, a methodology created to identify and meet people's explicit and implicit needs. Get the details..

UK Design Council at Jump

A group of UK academics, officials and policy makers will visit Jump on behalf of the UK Design Council on Sept. 12 as part of the process to develop and implement recommendations from the "Cox Review of Creativity." Insights and information from the visit will inform proposals that UK universities and regional bodies are developing in response to the Cox review.

User-Centered Innovation

Alonzo Canada of Jump will speak at the Danish Economic Council's Insight Conference in Copenhagen. A number of leaders in the field have been invited to address the use of user-centered innovation to stimulate economic growth. Alonzo will show how to identify growth opportunities through innovation, with five key points to consider.

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