May 05, 2008
People Buy Brands Like They Make Friends
Over the years, a considerable body of literature has developed about the how consumer brands need to love their customers. As Jump Senior Associate Nichiketa Choudhary notes in a commentary for BrandChannel, however, all companies really need to do is make friends with their customers. It's a lot easier, and it rarely leads to painful break-ups like a romance can.
Read the full article.
May 01, 2008
Different by Design
Jump's work with General Electric is in the spotlight for Time Magazine's
"Different by Design," which explores the emerging discipline of transformation design - organizational change and strategy driven by methods from design.
April 30, 2008
Growing Your Business in an Economic Downturn
Near-daily reports in the media lament the challenges facing companies in our present economy. Layoffs and slow-downs abound. But it doesn't have to be this way.
Marketwatch's Marshall Loeb shares Jump's five keys for growing during slowing economy. Start with empathy, and the rest will follow.
April 15, 2008
Thinking Outside the (Stress) Box
Creating new ways to grow can be intense, stressful work. That's why we've created an entire culture based on collaboration, support, and good, old-fashioned fun. Our HR Lead, Sheren Ghali, shares some of our keys to success with
Mark Rowh of HR Executive Magazine.
March 21, 2008
Fast 50 Face-Off
We were delighted that
Fast Company declared our clients HP, GE, Nike, Target and Procter & Gamble to the Fast 50 list of the most innovative companies on earth. Now Fast Company has offered Jump Managing Associate Dev Patnaik the opportunity to share our top thoughts on innovation's heroes, pretenders, and secret champions.
Read the full article.
March 17, 2008
A Space Odyssey
Space matters. All of us behave according to our environments. Unfortunately, the behaviors that contemporary office designs evoke are isolated and uncooperative. But that's changing, as our own Jumpspace shows. Jump Directing Associate Alonzo Canada talks with Jaclyn Stevenson of BusinessWest about the surprising ways that a carefully crafted space can actually improve communication, raise morale, and even help companies outperform their competitors.
Read the full article.
February 13, 2008
Innovation at Risk
For the last several years, design has carried the banner for innovation in the media and the executive suite. But the economic tide is turning, and over-promises of design thinking's ability to create wealth could lead to a backlash against design generally. In a column for BusinessWeek, Lara Lee offers a cautionary tale and guidance to help savvy leaders not just survive but thrive if a recession arrives.
Read the full article!
February 04, 2008
Jumpsters Set for Busy Speaking Schedule
The year is still young, but Jumpsters are already scattering across the country to share our perspectives on research, design and strategy. Dev Patnaik joins a keynote panel at Red Herring's CMO conference Feb. 5. Clynton Taylor is managing the Silicon Valley AMA Research Panel. Lara Lee will set the record straight on goal-setting at Berkeley's Women in Leadership Conference, and Alonzo Canada joins thought leaders galore to discuss the future of design at South by Southwest in March.
Read the full article.
January 15, 2008
The Future of the Newsroom
Chris O'Brien of the San Jose Mercury News is engaged in a fascinating project right now - creating the Next Newsroom to help move newspapers into a new era. Pete Mortensen met with him to share a little of what we have
learned about from our time working in JumpSpace, and
Dev Patnaik offered guidance in thinking about the future of news. The entire package is available at the Next Newsroom site, which is becoming one of the most thoughtful meditations on working in the media around.
January 14, 2008
Innovation Expert and Former VP of Harley-Davidson Joins Jump
We're delighted to introduce our newest Jumpster, Lara Lee, one of BusinessWeek's "Masters of Innovation" and formerly VP of Enthusiast Services for Harley-Davidson. Lara is a member of our senior leadership team and will immediately contribute as a relationship lead to our clients. With experience in starting new enterprises and leading large organizations, Lara is uniquely equipped to counsel senior growth leaders on strategies for successfully navigating the corporate terrain to advance new business.
Read the full article.
