Insights by Colleen Murray

Switching your focus from reactive and defensive strategies to future-focused growth requires leveraging your true strategic differentiator. This article provides a framework for future-proofing your business and helping it stand out.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

Every team needs to be aligned on the best way forward. An executive offsite or strategy session can be a critical tool for business success. So what makes a great offsite?

Being opportunistic isn’t enough to consistently deliver top-line organic growth. There’s a better way to approach new business creation.