Brand

In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth. 

Just because a brand is under-performing does not mean it should be reinvented. Five key questions can help you make the right decision.

How you charge tells your customers what’s valuable.

Increasingly, Chief Marketing Officers are being called upon to help their organizations manage change and drive new growth for their companies. That can present a whole new set of challenges for any CMO looking to succeed. Here’s some advice on where to get started.