Customer Centricity

Whether selling sneakers or streaming services, marketers need a tribal strategy. This article outlines how brands can harness passionate communities of consumers to drive growth.

As consumers pull back on spending in inflationary times, businesses need to set themselves apart. Ryan Baum provides best practices for leaders to truly differentiate their offerings by looking beyond what’s available and unlocking what their customers need but can’t yet articulate or envision.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

The nationally ranked Stanford Children’s, is one of the only hospitals exclusively dedicated to pediatric and obstetric care. But their award-winning standard of care wasn’t always a given. By taking a future focused approach, they reinvented the complex care delivery model, changing lives while shaping the future of healthcare.

With its on-trend merchandise, fast fashion, and amazing deals, Target is the perfect place to shop, socialize, and spend a Saturday afternoon. But more than that, Target is an example of a company that’s been able to thrive despite massive disruption across its industry.

The difference between good companies and great companies is not the quality of their ideas. It’s their ability to anticipate and act on the needs of their customers. Widespread empathy is about getting every single person in an organization to have a gut-level intuition for the people who buy their products and services–the folks who really matter.