The Ten Habits of Great Ideators Consider this article your first history lesson in ideation. To help you get started, we’ve tracked down some of the best thinkers and most creative companies of all time.
The Power of Community in Marketing In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth.
Seven Ways to See the World in a New Light Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel O’Meara, of design firm Jump Associates in New York. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist.
Needs + Solutions = Innovation Here’s a simple equation that leads to new thinking and novel products. But it’s a formula that too few companies have grasped.
Familiar Places in New Spaces Fundamental changes are occurring in the way we work. As we spend more and more time at the office, our workplace behaviors and expectations are changing to more closely mirror the rest of our lives. For companies like Metro Furniture, that connection can lead to inspiration.
Forget Design Thinking and Try Hybrid Thinking Learn why hybridity is the key to tackling today’s most ambiguous business challenges.
