Future Visioning

For a while, the world’s biggest companies found success by focusing on a medium price and quality point. In Forbes, Dev Patnaik outlines the three big shifts that have disrupted this middle-market strategy, and how to move from “how to win” to “where to play” in order to unlock new growth.

Years spent communicating remotely and being glued to our smartphones have left many of us hyper-focused on the present. To reconnect with ourselves and our place in the world, we can start by cultivating our strong and weak ties.

Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.

After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.

When it comes to making business decisions about the future, too many companies believe that using data alone eliminates risks of being wrong. However, to make better decisions about the future, data needs to be put into context. Leaders must develop a strong intuition in order to spot underlying shifts in the world and point their teams—and their analytics—in the right direction.

When confronted with volatility, many leaders believe that agility is the key to business resilience. In this article, Ryan Baum explains how making your business resilient for the long term will not only require flexible teams, but also a future-focused approach to planning and change management.