Innovation

While large companies are phenomenal at managing complexity, they’re actually quite bad at tackling ambiguity. So how do we face issues like healthcare, immigration, education, defense and economic growth in an increasingly ambiguous world?

Universal Music Group is the world leader in music-based entertainment. But it wasn’t a straight line to the top. After a near-death experience, UMG navigated massive market and technological changes. Through a series of bold, future focused initiatives, they succeeded in finding a path to growth, and in reinventing the role of a music label in the twenty-first century.

With its on-trend merchandise, fast fashion, and amazing deals, Target is the perfect place to shop, socialize, and spend a Saturday afternoon. But more than that, Target is an example of a company that’s been able to thrive despite massive disruption across its industry.

We live in uncertain times, and good ideas are needed more than ever.

A good innovation strategy takes a sizeable amount of rigorous thinking, backed up by data.

Set up the rules before you play the game.