Loyalty

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

The nationally ranked Stanford Children’s, is one of the only hospitals exclusively dedicated to pediatric and obstetric care. But their award-winning standard of care wasn’t always a given. By taking a future focused approach, they reinvented the complex care delivery model, changing lives while shaping the future of healthcare.

With its on-trend merchandise, fast fashion, and amazing deals, Target is the perfect place to shop, socialize, and spend a Saturday afternoon. But more than that, Target is an example of a company that’s been able to thrive despite massive disruption across its industry.

In an uncertain market, it’s only natural for leaders to look for ways to economize and hoard resources for future recovery. Yet, especially in these moments, people crave a sense of community. Rather than shrinking, leaders should tap into this and build communities that deliver tangible and emotional value. Done right, they can create lasting bonds of loyalty and discover new sources of growth.