Purpose-Driven Companies

Many professionals care more about impact than status. When they don’t see it in their organizations, they leave. Here’s how leaders can rethink their overall strategy and evolve to fit this new paradigm. Otherwise, they’ll risk losing employees as well as customers.

You might think it’s about the player, but it’s about the game. And the game is tougher than ever. In this article, Dev Patnaik explains why it’s important for CEOs to be future- focused, and how watching them succeed — or fail — is incredibly instructive for our own careers.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.

Universal Music Group is the world leader in music-based entertainment. But it wasn’t a straight line to the top. After a near-death experience, UMG navigated massive market and technological changes. Through a series of bold, future focused initiatives, they succeeded in finding a path to growth, and in reinventing the role of a music label in the twenty-first century.

With its on-trend merchandise, fast fashion, and amazing deals, Target is the perfect place to shop, socialize, and spend a Saturday afternoon. But more than that, Target is an example of a company that’s been able to thrive despite massive disruption across its industry.