Strategy

For a while, the world’s biggest companies found success by focusing on a medium price and quality point. In Forbes, Dev Patnaik outlines the three big shifts that have disrupted this middle-market strategy, and how to move from “how to win” to “where to play” in order to unlock new growth.

Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused in order to grow.

While most large companies have an established approach to innovation, few have one that really works—or one that will get them to their next phase of growth. In this article, Dev Patnaik discusses how leaders can fundamentally rethink their innovation strategy based on their unique strengths and limitations.

A whopping 98% of CEOs say that they need to overhaul their business model in the next three years, but most transformations fail. This article explains why—and how to successfully unlock a business model that is unique to you and is future-focused.

Building customer loyalty and achieving sustainable growth is a top priority for most executives. Yet many try rewards or points programs to compete but don’t drive results. Standing out and developing lasting loyalty will require a solution that doesn’t look like a loyalty program as we know it.

Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.