Strategy Sessions That Work Every team needs to be aligned on the best way forward. An executive offsite or strategy session can be a critical tool for business success. So what makes a great offsite?
Creating a Post-Covid Business Plan Business leaders must understand what their stakeholders’ behaviors will look like after the pandemic. Drawing on research into habit formation, technology adoption and behavioral economics, leaders can make reasonable predictions to unlock a new era of growth.
An Introduction to Customer Centricity Over the last decade, most companies have realized the need to become customer-centric. Yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and make better decisions faster.
Getting More Impact From Your Insights Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.
System Logics: Organizing Your Offerings to Solve People’s Big Needs In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and tactical decision making.
