Organizations working to better understand their customers would do well to employ direct observation techniques. But how do these techniques actually work? Here are some guidelines for the novice practitioner.

Set up the rules before you play the game.

How IBM, Hallmark, and Apple get innovation right—but not for the reasons you might think.

People in organizations with a widespread sense of empathy possess an intuitive vibe for what’s going on in the world that helps them to see new opportunities faster than their competitors.

Today more than ever, business growth requires an ability to see new possibilities, and seeing new possibilities requires new ways of looking at the world. Here’s how to get started.

Compare the Segway with disposable diapers and what do you see? The difference between mere invention and world-changing innovation.