Consider this article your first history lesson in ideation. To help you get started, we’ve tracked down some of the best thinkers and most creative companies of all time.

By tailoring the product development process for different kinds of innovations, a firm can give itself the opportunity to generate immediate new product revenues while cultivating future opportunities.

Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel O’Meara, of design firm Jump Associates in New York. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist.

Just because a brand is under-performing does not mean it should be reinvented. Five key questions can help you make the right decision.

Here’s a simple equation that leads to new thinking and novel products. But it’s a formula that too few companies have grasped.

To grow and innovate, few things are more important than developing deep connections with the people you serve.