Consumers’ perception of value extends far beyond price. Creating value requires companies to have a keen understanding of the explicit and implicit needs they solve for customers; seeing how those needs are evolving and solving them in new and compelling ways.

Is DTC really dead? Not yet. The big challenge isn’t the direct-to-consumer model itself. It’s the way it’s being implemented—and that’s a very solvable problem.

The pandemic pushed every office worker in America into a giant experiment. Trapped at home, we were forced to learn new habits, adopt new technologies, and develop new ways of interacting. Here’s what we learned about how to optimize our workplaces for productivity and efficiency.

In 40 years, TED evolved from a conference into the media powerhouse it is today. TED creates a space to temporarily ignore the distractions of the present. It’s a place to be future-focused. If you’re a leader of strategy or innovation, the experience can be especially transformative.

For a while, the world’s biggest companies found success by focusing on a medium price and quality point. In Forbes, Dev Patnaik outlines the three big shifts that have disrupted this middle-market strategy, and how to move from “how to win” to “where to play” in order to unlock new growth.