Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused in order to grow.

While most large companies have an established approach to innovation, few have one that really works—or one that will get them to their next phase of growth. In this article, Dev Patnaik discusses how leaders can fundamentally rethink their innovation strategy based on their unique strengths and limitations.

A whopping 98% of CEOs say that they need to overhaul their business model in the next three years, but most transformations fail. This article explains why—and how to successfully unlock a business model that is unique to you and is future-focused.

Building customer loyalty and achieving sustainable growth is a top priority for most executives. Yet many try rewards or points programs to compete but don’t drive results. Standing out and developing lasting loyalty will require a solution that doesn’t look like a loyalty program as we know it.

Years spent communicating remotely and being glued to our smartphones have left many of us hyper-focused on the present. To reconnect with ourselves and our place in the world, we can start by cultivating our strong and weak ties.

When thinking about what to expect from new CEOs, people tend to pay attention to prior work history and accomplishments. In this article, Dev Patnaik breaks down the five types of CEOs and how their unique mindsets—more so than their resumes—speak volumes about how they’ll navigate growth challenges now and in the future.