Companies are finding it harder to connect with customers in ways that matter, as seen in nostalgia-heavy Super Bowl 2024 commercials. And the usual growth strategies aren’t fixing the problem. In Forbes, Dev Patnaik advises brands on how to stay future-focused and resonate with a new generation of shoppers.

Across industries, leaders are recognizing that they can’t achieve outsize growth simply by drumming up mass demand through product innovation and new loyalty programs. In this article, Dev Patnaik explains how the rise of microtribes and niche preferences necessitates a fundamentally new approach to innovation.

After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.

When it comes to making business decisions about the future, too many companies believe that using data alone eliminates risks of being wrong. However, to make better decisions about the future, data needs to be put into context. Leaders must develop a strong intuition in order to spot underlying shifts in the world and point their teams—and their analytics—in the right direction.

From burnout to quiet quitting, American workers have become disillusioned by the “work to live” mindset for many years. In Forbes, Dev Patnaik outlines how we can embrace the “live to work” mindset by reconnecting to a sense of personal purpose and making meaningful contributions to others.

When confronted with volatility, many leaders believe that agility is the key to business resilience. In this article, Ryan Baum explains how making your business resilient for the long term will not only require flexible teams, but also a future-focused approach to planning and change management.