You might think it’s about the player, but it’s about the game. And the game is tougher than ever. In this article, Dev Patnaik explains why it’s important for CEOs to be future- focused, and how watching them succeed — or fail — is incredibly instructive for our own careers.

Whether selling sneakers or streaming services, marketers need a tribal strategy. This article outlines how brands can harness passionate communities of consumers to drive growth.

The urgent business imperative of our time is a delicate balance: to perform and transform. Here’s how leaders can play the long game, meeting short-term business goals while preparing for the future.

As the recent rise of Generative AI has proven, the cost of missing out on something truly transformative is enormous. Dev Patnaik provides strategies for leaders to evaluate which new technologies they should focus their organizations on, and which they should ignore.

As consumers pull back on spending in inflationary times, businesses need to set themselves apart. Ryan Baum provides best practices for leaders to truly differentiate their offerings by looking beyond what’s available and unlocking what their customers need but can’t yet articulate or envision.

As inflation eats into spending habits, it’s going to take a lot more than free coffee to win your customers over. Colleen Murray explains in Entrepreneur what it means to build a purpose-driven loyalty program that resonates with a new generation of shoppers.