After navigating pandemic-era supply chain issues, many companies are struggling to deliver on investor demands for the next wave of billion-dollar growth. This article explains how leaders can identify and act on the underlying shifts in the world that are necessitating a completely different approach to growth.

REI’s decision to close its stores on Black Friday and encourage shoppers to explore the outdoors isn’t a savvy marketing campaign, but an example of an Iconic Move: an authentic, courageous expression of the company’s purpose and values. In his latest Forbes article, Dev Patnaik shows how true Iconic Moves, despite costing companies something in the short term, set them up for long-term success.

It’s well accepted now that purpose-driven initiatives often lead to greater customer loyalty and employee retention. But does becoming purpose-driven actually offer substantial financial returns for shareholders? There has never been proof—until now. In this white paper, explore proprietary research that shows how truly purpose-driven companies achieve stronger long-term growth and profits.

The idea of corporate purpose is now under sustained attack by business traditionalists, activists, and cynics. It’s never been more important to have a convincing case for change. This article provides a solid argument for leaders to continue on the purpose-driven path, showing that there’s greater risk in ignoring purpose.

Many businesses have experienced tremendous growth over the last five years due to strong execution. However, that alone won’t get you to the next S-curve. To do so, Dev Patnaik explains in Forbes, you’ll need a future-focused strategy that defines where to play and how to win next.

Many businesses resort to marketing firms to generate mission statements that quickly fall flat. These initiatives fail when businesses aren’t truly able to articulate their purpose—their reason for existing in the world beyond making money. Here’s how to uncover a purpose that is authentic and worth the investment.