Increasingly, Chief Marketing Officers are being called upon to help their organizations manage change and drive new growth for their companies. That can present a whole new set of challenges for any CMO looking to succeed. Here’s some advice on where to get started.

Why are people willing to pay $4 for coffee at Starbucks and clog Apple stores to play with electronic gadgets? Both companies reinvented the retail experience.

Industry leaders have been successfully using qualitative research for decades. But for many years, we didn’t really understand why it worked. Now we know, and understanding these dynamics can supercharge your research.

Across a variety of industries, insights managers are concerned about the impact they’re having. Evidence suggests that effective insights leaders get traction by employing techniques that increase their odds of success.

In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and tactical decision making.

Being opportunistic isn’t enough to consistently deliver top-line organic growth. There’s a better way to approach new business creation.