A Groundswell Moment for the Ethics of Data A summary of the activity in 2019 highlighting the importance of ethics and data across the many stakeholder groups pushing efforts forward.
An Introduction to Customer Centricity Over the last decade, most companies have realized the need to become customer-centric. Yet, very few actually are. Customer centricity isn’t just about digital tools to improve customer service. It’s a strategy and a culture: a way to differentiate and make better decisions faster.
Design Strategies for Technology Adoption Innovation is one thing; success in the marketplace, quite another. By understanding where your product or service falls in the adoption curve, you can focus your design strategy to win with customers and gain traction.
Needfinding: The Why and How of Uncovering People’s Needs How do you find out what people really need? The answer is a hybrid of social science and design planning methodologies. Focus on critical needfinding principles to figure out what’s really going on.
