Many businesses resort to marketing firms to generate mission statements that quickly fall flat. These initiatives fail when businesses aren’t truly able to articulate their purpose—their reason for existing in the world beyond making money. Here’s how to uncover a purpose that is authentic and worth the investment.

We live in a time of rapidly rising expectations from both consumers and employees for companies to do more than just sell them products or give them a paycheck. The companies that are best equipped to meet the moment are purpose-driven organizations. However, how do you know if a business is truly purpose-driven? In this white paper, gain insights from the Jump Team on how to define and measure purpose-driven organizations.

Customers and employees increasingly want companies to have purpose and values that align with their own. But recent controversies prove that companies that try to appeal to everyone end up appealing to no one. Dev Patnaik explains in Forbes what those companies are misunderstanding about purpose and how they can become truly purpose-driven.

Hard social media age realities mean companies had better anchor in their truest core values—or incur the wrath of stakeholders. In Chief Executive, Ryan Baum provides insight into how you can identify your purpose and values and use them as a bulwark against controversy.

Taylor Swift’s Eras Tour doesn’t just display her brilliance as a performer or marketer—it shows us how to overcome the biggest challenges facing business today. In this article, Dev Patnaik shares the five lessons we can learn from how Swift embodies future-focused leadership in a manner that’s on par with Steve Jobs.

As inflation retreats, most leaders know they need to think about what’s next. The bad news is that most won’t be able to. The problem is in our heads. In this article, Dev Patnaik emphasizes the urgent need to become more future-focused and outlines how we can do so, starting with rewiring our brains.