Strategy: Not Just What… but When
Great strategy solves today’s problems while building for the future. Leaders who plan across multiple time horizons avoid getting trapped by past decisions and create lasting advantage.
Competitive Wargaming
Get in front of what your competitors might do. Play out multiple scenarios to pressure test your strategy, or define it.
- Put pressure on your business by defining the right set of competitors, both traditional and non-traditional
- Understand how different competitors might realistically react given certain situations
- Define a strategic direction that other people can’t copy or will be set up to win regardless of your competitors
Future Scenario Planning
The best way to prepare for the future is to envision multiple types of futures and how your strategy or ideas play out in each. Then, identify investments to make now that will allow you to win regardless of what future may come to pass.
- Identify the most critical macro forces that might disrupt your market
- Envision multiple scenarios for what the future might look like in 5-7 years for your company and your industry
- Align leaders on the different futures to get out of present focused thinking
- Generate and pressure test potential ideas against future scenarios
- Identify key investments you can make now that will make you successful no matter what future may come to pass
- Takeaway leading indicators to notice how the world is shifting before others do
Trend Identification
When it comes to trends, we’re either missing them or just looking too close in. You need to look beyond your industry to identify the trends that matter and reduce the noise by really understanding the ones that matter to you. Then, come up with ways to ride the wave of those trends.
- Challenge your assumptions and learn something new with experts
- Understand leading indicators from inside and outside of the industry
- Prioritize trends that have the most potential to impact your business
- Align leaders on the trends that matter
- Generate a plan for how to respond to trends and leverage them
Market Foresight
Don’t just look at where the TAM is today. Look at what’s growing to spot opportunities for growth that others may be missing.
- Explore addressable markets from different angles
- Size the market not just by where it is today, but where it is going
- Prioritize the right market to go after
Innovation is fueled by seeing the world with new eyes. On numerous occasions, Jump has helped us break through to those most critical insights.
Beth Comstock Vice Chair
General Electric
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