It’s A New Year… Don’t Get Distracted By The Moment
Short-term moments can distract, but momentum shapes the future. Learn how to identify lasting trends and balance immediate needs with long-term strategy.
Understand how the market breaks down and whom you should focus on to win in the future. The right segment to go after isn’t always the most profitable right now or the biggest, but it’s the one that is right for your objectives.
The key to understanding a new market is to assess everything from growth potential to competitors to how it fits your business.
Oftentimes, opportunities can be so abstract that it’s impossible to use them to make any decisions. Get specific about what the opportunities are so you can prioritize which ones are right to grow your business.
Sometimes you have a specific space you want to explore. Other times, you don’t even know the options. You need a landscape. Explore all potential opportunities based on needs, not solutions, and prioritize the right ones for your business.